Miller, I. D. & Cupchik, G. C. (2012). Memelab: longitudinal meme sharing. In 24th Convention of the Association for Psychological Science. Chicago, IL, USA. doi:10.6084/m9.figshare.3427118
Why does an Internet video “go viral?” Is it the people, the content, or something else that ultimately drives popularity? In this work, participants created new content in the lab, then shared that content with friends. Preliminary results suggest that participants can predict the preferences of close friends. That the most successful sharers are able to engage friends through content that may be more relevant to their friends than to themselves.