Miller, I. D. & Cupchik, G. C. (2012). Memelab. Presented at the Rotman School of Management Creative Destruction Labs Democamp. Toronto, ON, Canada. doi:10.6084/m9.figshare.3428183
About this presentation
DemoCamp was an eveningtime event hosted by Rotman Venture Labs (now called Creative Destruction Lab), and by all accounts it served to declare open season on their brand new incubator (i.e. Venture Labs itself). The format was pretty constrained - demonstrate the technology in less than 3 minutes - but maybe that’s the appeal.